Sunday, 10 February 2013

5 Ways to get Better Web Site Photographs

One thing which lets many websites down is the quality of photographs.

When your website is your first point of contact with customers you want to make sure that the photos on your website are clear, bright and of good quality.

There are five things you can take into consideration when producing web site photographs:

1) Backgrounds - Is there something distracting in the background which is competing with the product or service you are illustrating?  Walk around until you find a view with less background distraction, or you may be able to remove the offending object in Photoshop.

2) Simplicity - Keep photos of products simple, don't go for artistic shots (unless you are selling art perhaps) but take illustrative shots from angles that people are likely to view things.

3) Focus - Modern cameras help, but make sure the object you are emphasizing is fully in sharp focus and if in doubt, move and take another shot.

4) Customer View - For photographs of services like hotels and guesthouses take photos with a slightly wide angle lens to emphasize the space available in rooms and include features (en-suite?) that would not normally be seen in standard lens photographs.

5) Object in Use - If the item you are photographing is a useful one, show someone using it, and if they look happy doing it, that helps the finished photo.  Sometimes only a photo like this can show the true value of the product you are selling.

If you are selective about the photographs you show you can often impress the viewer, so take plenty of photopraphs.  Snapping one picture of each item is not a good idea as you may need a thumbnail shot and a detail shot for your web page.

You might like to look at examples of my website photography at


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